Jayde Lovell: on the science of marketing and marketing for science

Back in March, her “Deepness” Sylvia Earle said on our podcast: “It’s all about the marketing.” And we took it to heart. Communicating science to the public is a key component of the scientific enterprise. So we sat down to chat with Jayde Lovell, who is host of the YouTube channel SciQ and founder of ReAgency, a PR firm focused on “science story telling.” We talk with Jayde about how we can capitalize on the tools of marketing to promote science and why it is so important for scientists to understand the media.

Here are some of the links and references mentioned during the show:

This episode was recorded on June 7, 2017 in the Rockefeller University Library. Special thanks to Visager for music.

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